Tuesday, 17 March 2009

RoZo are underway....

....Lorenzo and I had mentioned it previously, but only in jest. However, a couple of weeks ago we decided that we'd like to team up and take on the advertising world. Him the art director, myself the copywriter we would form a creative team, building a portfolio of work that would eventually let us leave our current careers behind. Our first brief has come through AMV and is for a competition called Young Lions. It is for Christian Aid, to raise awareness that poverty is the root cause of HIV and Aids. A tricky debut brief then, but we've mixed morning meetings with weekends, (and even some work hours!), to create an ad we are hugely pleased with. It has been approved by AMV and will be entered for the competition. It will be the first ad in our portfolio. Here's to many more.


The making of....


Our proposed ad (click to enlarge).

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